ŠKODA

Fabia launch

The all-new ŠKODA Fabia – a small car that’s big on style. But how to launch this fashion-forward model?

We focused on the customisable options with which buyers could create their own signature Fabia. And we partnered with Viva, the NZ Herald’s fashion magazine, to help buyers “get the look”.

Our collaboration saw Viva’s fashion editor, Dan Ahwa, create several different fashion looks to match several very unique ŠKODA Fabia.

We took over Viva’s website, including the “Shop Viva” e-commerce platform (where buyers could find Fabia accessories alongside fashion accessories), and their printed magazine. At every point, the stylish and infinitely-customisable looks of the Fabia were lauded. Readers also had the chance to win their very own Fabia, plus a styling session with Dan Ahwa to help them find a signature look of their very own.

Client: ŠKODA
Agency: Big Communications
Creative Director: Joe Holden
Copywriter: Andrew Davidson
Art Director: Mike Knight