Kodiaq launch

Introducing the all-new ŠKODA Kodiaq. With 7 seats, loads of room, and plenty of power, it’s an SUV that’s perfect for the whole family.

We launched the Kodiaq with the campaign line “It’s a family thing”.

The idea was built out with further executions in press and online. We retrofitted it into the Kodiaq’s international TVC. And later, we made a series of feature-focused videos showing the many ways in which the Kodiaq truly was “a family thing”.